This year, small to medium-sized businesses (SMBs) are expected to invest over a quarter of a billion dollars in cloud technologies. But what types of SMBs are leading this charge? According to research from the tech trade group CompTIA, healthcare and various professional services sectors, including retail, construction, and accounting, are at the forefront.

Why are these industries turning to the cloud? The primary goal, as CompTIA finds, is to enhance operational efficiencies by implementing new systems. This is closely followed by ambitions to tap into new customer segments and markets, and to drive innovation by turning fresh ideas into practical solutions. Each of these objectives is crucial in boosting productivity and fostering business growth.

However, it’s vital for SMB leaders to view cloud computing as a tactical tool within a broader digital transformation strategy, rather than an end goal. Digital transformation—or DX—is the overarching strategy aimed at advancing your business past competitors through superior and more rapid application of digital technologies; cloud computing provides the tactical means to support this strategy.

Examples of practical cloud applications include:

• File syncing and sharing to enhance collaboration.

• Backup and recovery routines to ensure data integrity.

• Customer and employee service applications to improve service delivery.

• Sales and marketing campaign automation to increase efficiency.

• Secure email platforms to protect communication.

In essence, the cloud should be considered a pathway rather than a final destination. It is a crucial medium through which many of your business operations will flow daily. Contact us at SoftStackers, and we’ll ensure your cloud journey enhances your strategic goals, keeping your business operations smooth and efficient.