Athlete tracking has become a pivotal element in understanding and improving performance. By leveraging machine learning models on AWS, we can estimate 3D poses from 2D video footage, offering a comprehensive view of an athlete’s movements. This process involves extracting key skeletal points from video frames, which are then used to create detailed 3D representations.

Turning a startup into a thriving business requires the right tools, resources, and strategies. It also requires skill and resources. At SoftStackers, we are a top AWS partner that provides startups with consulting, architecture development, and support, ensuring you can focus on what you do best—innovating.

In today's rapidly evolving business environment, generative AI has emerged as a powerful tool with the potential to drive innovation, boost productivity, and enhance efficiency. However, successful implementation of any new technology, including generative AI, requires a thoughtful, problem-centric approach. This guide offers a strategic roadmap for businesses considering generative AI, emphasizing the importance of starting with business challenges rather than technology solutions.

It almost goes without saying that cloud security is paramount.

As organizations increasingly migrate their operations to the cloud, protecting sensitive data and maintaining secure environments have become critical tasks. AWS, as a leading cloud service provider, offers a robust suite of tools and services designed to enhance security and mitigate risks.

Small and medium-sized businesses (SMBs) face unique challenges that require innovative solutions.

The need to remain competitive, agile, and secure has never been more critical.

We believe AWS has the most well rounded and interoperable product ecosystem and have chosen AWS to be our primary cloud partner. In this article, I’ll discuss our reasons for making this decision and why we are seeing our SMB clients come to the same conclusion.

Effective cloud financial management is essential for maximizing the value of your cloud investments. Here are key tools and strategies to help you manage costs and optimize performance:

Utilize cost and usage reports to gain insights into your spending patterns. These reports provide detailed data on AWS services, pricing, and savings plans, allowing you to make informed financial decisions.

Managing application access efficiently is key to maintaining security and productivity in any organization. Here’s a structured approach using IAM Identity Center and Amazon Q Developer.

IAM Identity Center provides a centralized solution for managing workforce access. By integrating with an external identity provider (IdP), you can ensure a single point of control for permissions, enhancing security and flexibility.

Amazon Security Lake centralizes your security logs into a common format, simplifying integration and analysis. By using the AWS Security Reference Architecture, you can configure Security Lake in a multi-account setup, making preparation efficient and thorough. Security Lake supports various data sources, including AWS services and third-party tools, to streamline data consolidation and integration across mixed environments. This preparation phase is crucial for identifying potential vulnerabilities and ensuring all necessary logs are enabled

This year, small to medium-sized businesses (SMBs) are expected to invest over a quarter of a billion dollars in cloud technologies. But what types of SMBs are leading this charge? According to research from the tech trade group CompTIA, healthcare and various professional services sectors, including retail, construction, and accounting, are at the forefront.

IT services have surged to become one of the most significant business expenses, a phenomenon that spans all industries and organizational sizes, according to analysis by Gartner. The necessity stems from the continuous demands of operating and maintaining digital devices, networks, and their software.

The threat landscape in cybersecurity continues to evolve, with statistics indicating a significant increase in ransomware attacks—ranging from 125% to 150% annually. Additionally, last year saw the emergence of at least 25 new ransomware groups. A consistent finding across numerous studies is that nearly 80% of data breaches are due to human error, often through tactics like social engineering which leads to ransomware infection.

Research consistently shows that a significant portion of data breaches in small to medium-sized businesses (SMBs) are due to human error, often linked to inadequate password security. Many business leaders understandably worry about their teams' ability to protect sensitive information.

According to the latest "State of Cybersecurity" report by CompTIA, risk management is identified as the cornerstone of a robust cybersecurity strategy. The research highlights the importance of cybersecurity professionals engaging in comprehensive risk management by identifying potential risks, evaluating the likelihood of cyber incidents, assessing possible financial impacts, and developing detailed incident response plans. This approach not only strengthens the correlation between cybersecurity investment and its intended outcomes but also enhances the overall security posture of an organization.

In 2023, nine out of ten organizations adopted "digital-first" strategies, highlighting a shift where effective business leadership is increasingly synonymous with adept technology management. This trend transcends traditional tech roles, integrating IT governance deeply within every layer of an organization, from frontline operations to the executive suite.